 |
|
Public Relations & Communications Strategic Planning & Marketing |
Successful Internet Marketing starts with adding qualified traffic to your web site, but does not stop there. Your site needs to convert that traffic into leads or sales and also establish ongoing relationships with your customers using automated email systems. We can help in all three areas of your online strategy:Traffic + Conversion + Relationships = Ongoing Sales |
Strategic Planning & Marketing are the blueprints for success. Without planning and setting the stage for your company’s programs all year—it’s likely that you will not reach your company’s fullest potential. Strategy and planning are often overlooked when companies are busy with day-to-day operations. Having an outside partner to aid you with forecasting, scheduling, planning and implementation can really increase the impact of your marketing and your results.
|
|
Ku Day Ta Tea Lounge Developed events to draw in customers to this upscale tea lounge based on themes around health and health benefits, holidays and seasonal opportunities. Oolong April was a food and tea pairing with several Oolong teas and small bites from the client’s new menu. Mother’s Day and May was based upon a high tea with tea sandwiches. |
|
Metromint Assisted with the development of this now annual bike race, the Metromint Giro di San Francisco. Assisted with event presentation materials targeted to obtain sponsors and vendors as well as provided public relations and media outreach. Aided company on an ongoing basis with strategic marketing and planning meetings providing a structure for maximizing marketing. |
|
Black Turtle Lodge, Costa Rica Created promotion with Daily Candy and another with an eco-education game company that featured Costa Rica as a destination. Resulting promotions booked the lodge and drove traffic to the website |
|
Grocery Outlet Developed promotion with a media colleague that partnered with UC Cal Berkeley to attract Cal students into the Berkeley store location. This event provided sampling opportunities to 30,000 students, a contest and media coverage on TV as well as in daily newspapers and blogs. |
|
Bridge Brands Chocolate – The San Francisco Chocolate Factory Created a contest that obtained 560 unique consumer addresses and names as well as information about these consumers’ buying behavior. Public relations resulted in media coverage on blogs and in daily newspapers. |
 |
|
© 2009 & ASSOCIATES
|
|
& ASSOCIATES
|