 |
|
Public Relations & Communications Strategic Planning & Marketing |
|
New product launches and maintaining stories for brands throughout the year—print, web site, blogs, broadcast, social networking sites and more. & Associates has obtained media coverage on blogs, magazines, newspapers, websites, social networking sites, radio and television shows that have included: W Magazine, Time, U.S. News & World Report, The Wall Street Journal, Food Network, CNBC ABC –TV, KGO-ABC-7, KGO-Radio, 7X7, The Examiner, San Francisco Chronicle, CFO Magazine, CNET, Miami Herald, New York Daily News, Daily Candy, Josh Spear, Ivillage, Cool Hunting, Epicurious , Shape, In Style.com, Elle, Better Nutrition, Natural Healing & Lifestyles Magazine and others.
|
|
& Associates developed marketing and public relations campaign for Ku Day Ta, a unique upscale tea lounge Our custom promotional materials, posters, postcards and email blasts highlighting their monthly special offers created a synchronous and effective consumer campaign. The public relations strategy and outreach resulted in an appearance on “The View From The Bay” on ABC-7 KGO-San Francisco, and features in San Jose’s The Wave Magazine and The San Jose Mercury News, Fresh Cup Magazine, World Tea News as well as participation in prestigious events and other opportunities. |
|
& Associates launched four of Metromint’s products including the launch of the flagship product: Metromint Peppermint Water. Metromint’s unique market position was leveraged by positioning the product as a completely new category invented by the client: Soma Beverage Company, LLC: peppermint water. We obtained national media coverage as well as appearances on the Food Network’s Unwrapped, CNBC’s On The Money, print coverage in Time, U.S. News & World Report, coverage in trendspotting blogs: Coolhunting and Josh Spear and others, and in fashion and celebrity and lifestyle publications including: Elle, W, Shape and mainstream publications including Family Circle and Women’s World. We obtained local media coverage of their annual bike race, The Metromint Giro di San Francisco, on three major Bay Area television stations as well as print coverage in the San Francisco Examiner. Trade industry publications were also part of this launch program and included coverage in Beverage World, BEVNET, Fancy Food & Culinary Products, Specialty Food and others. |
|
Two Leaves and a Bud Tea Company We created the media kit and press materials and conducted media outreach for this high-end tea company located in Aspen, Colorado. Media placements were obtained in natural and lifestyle publications, daily newspapers, blogs as well as trade industry publications that included: Pilates Style, Fancy Food & Culinary Magazine, Specialty Food Magazine, Roast, Fresh Cup, Coffee Talk, The San Diego Union Tribune newspaper and others. |
|
David Rio Chai & Tea Obtained press coverage in numerous specialty food trade publications for this high end tea company. |
|
Black Turtle Lodge, Costa Rica We created the client’s press kit and materials as well as their unique stor,y which stimulated press interest and resulted in media coverage in Daily Candy, (that booked the lodge for three months), Natural Healing & Lifestyles Magazine (Now Natural Solutions), Caviar Affair and others. A promotion with an eco-education-game company, Xeko, helped to drive families and adventure eco-tourists to the website for more information. |
|
Grocery Outlet Working closely with another media colleague we obtained press for their retail stores in numerous locations throughout the U.S. Provided store opening assistance for new locations and developed an event with UC Cal Berkeley to drive student customers into the Berkeley store. Developed event with local merchants association that this client continues to participate in annually. When the company was considering buying out another prominent grocery chain, we provided media outreach and information to supermarket trade publications and beat writers for this specialized industry. |
|
Bridge Brands Chocolate – The San Francisco Chocolate Factory In addition to re-branding the company with a new “look and feel” for their press kit and email blasts, we developed an email program targeted to their vertical markets. Resulting media coverage included trade publications, daily newspapers, lifestyle magazines as well as blogs and social networking sites. A contest was developed that resulted in obtaining 550 unique consumers interested in learning more about their product and provided valuable data, which can be used for new product development. |
|
KIICA- San Jose Developed the story and media outreach for this South Korean Business Incubator—located in San Jose—that was hosting an event at the Palace Hotel in honor of a visit from the Minister of Information from South Korea. Obtained press coverage on KGO-TV’s Money Scope as well as print coverage in daily newspapers and technology blogs. |
|
KMD Architects The third largest architecture firm in the San Francisco Bay Area was one of the first firms to conduct large-scale business in China during the Shanghai boom. We provided media outreach and obtained coverage in Architectural Record for its work in China in the first issue ever translated into Mandarin, as well as placement in local daily newspapers and architectural and construction trade publications. Assisted with press outreach for their W Hotel project in Mexico City. Conducted a media tour in New York that resulted in media coverage in Inc. Magazine and other publications. |
 |
|
© 2009 & ASSOCIATES
|
|
& ASSOCIATES
|