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& Associates - Our Core Team

Sandra Evans
Principal/Project Director

Sandra has over fifteen years experience developing visual communications for broadcast, print, web and new media. Her experience in business development, management, marketing and operations as well as managing projects, clients and teams includes projects and staff positions with such companies as BGDI, Piston Creative Consortium, Warmack Design, Steve Michelson Productions, Realtime Film & Video, XAOS, Inc., and Total Video/TotalNet. Sandra's eclectic experience includes: promoting an interactive exhibit, producing media for trade shows and meetings as well as collaborating with some of the leading talent in the Bay Area to develop graphics and print.

Sandra is the Principal of & Associates and is responsible for managing the creative and tactical execution as well as providing a liaison to the team to achieve deadlines and project goals. She holds a Bachelor of Arts degree in Broadcast with an emphasis in Television Production from SFSU. Sandra enjoys the diverse Bay Area with its theatre, culinary, art, music and outdoors activities.

Robert Mayfield
Software and Web Architect – Web client, server and Web services

Rob has spent the last 18 years designing and developing in-house and commercial software for a variety of industries and client. His client list includes Harris Corp, Cisco, Lockheed and Motorola among others. Since 1995 he has focused his attention on the Java language and specifically Web based projects. He has headed architectural and developmental roles at various firms including Hewlett-Packard, Autodesk, IMSI, Food.com and Avinon, Inc. He has been a presenter and panelist at JavaOne and other trade shows, drawing on his expertise in the Web, object design, J2EE and more recently Web Services arena. He has also been involved in setting/reviewing standards in Web Services and electronic medical records.

Rob holds a B.S. in Physics and a Masters degree in Neurobiology. Since college, Rob has had a strong interest in researching the brain, artificial intellegence and medicine. He has recently initiated a project to gather patient medical records for a medical outcomes database. He is also working on plans for an Open Source Electronic Medical Records software package.

Alan Powell
Creative/Project Leadership

Alan has always had great creative instincts.  He reached "pop star" status back in Manchester, when he was fifteen years old by marketing and managing bands and playing the drums in numerous bands back in his native England (Ivans Meads, The Richard Kent Style, Vinegar Joe and Chicken Shack, the legendary English blues band).  He later played in and wrote several songs for Robert Palmer's band.  A gifted songwriter and writer, he moved to San Francisco in 1979 and has the unique distinction of being the only member of & Associates who has played in nearly every major San Francisco music venue with "Joe Allen and The Shapes" and "The Fontana's." He's penned songs for Robert Palmer, Rachel Sweet, and his tune, "Life in Detail" was featured in the hit movie "Pretty Woman."

He hails from an area in northern England (Manchester), where people are known for their gritty, down-to-earth sense of humor and their searing wit.  He's responsible for project management, public relations, and creative development.

Barbara Levy
Qualitative Researcher/Focus Group Moderator

Barbara has over twenty years experience as a market research professional, supporting many leading advertising agencies and working directly with major corporations. She has specialized in qualitative research for over fifteen years, conducting focus groups, in depth interviews and web site usability studies. Barbara has conducted research with a wide range of populations including, seniors, children, teens, CEO's, CFO's, IT professionals. Her clients have included: Apple Computers, 3-Com, Autodesk, IBM, Allstate Insurance, Thai Kitchen, Talbots, Levis Strauss & Company, Electronic Arts, Franklin Covey Training and Collagen Corporation.

Barbara holds a Master of Arts in Clinical Psychology.

Tom Caldecott
Writer

Tom has been an advertising writer and strategist for more than 17 years. In that time, he has helped develop messaging and has written materials such as print ads, radio spots, brochures, direct mail, ad slicks, data sheets, videos, web site content and speeches for a wide variety of businesses. His clients have included schoolpalm.com, Creative-i (ad agency for Hewlett-Packard, FusionOne and ACCPAC), Commerce One, Sendmail, InfoWorld, CustomerCast, Ascend, 3Com, Pixo, Plextor, Diamond Morgan Northend Albers Inc. (ad agency for IDG, Concentric and BackWeb), Advantage, Inc. (printer service company), Orban, Chiron Critical Care, Ink Jet Technologies (printer head manufacturer), Schaub and Company (design firm), Del Monte, Catalytica Fine Chemicals, Envirotest, and the San Jose Mercury News. A Bay Area native, Tom has an undergraduate degree in theatre from the University of the Pacific and a Master's degree in journalism from the University of Nevada, Reno. Away from work, he enjoys spending time with his family and performing in local plays and operas.

Kristen Anderson
Event Manager

Kristen Anderson is an experienced event planner and trade show manager with over seven years experience specializing in medical and high-tech industries. Kristen's background includes organization of corporate trade shows, educational symposia, client entertainment events, company team building, fund raisers and hospitality suites. Clients include: Acuson, Agilent, G.E. Intel, Johnson & Johnson and McKinsey and Company. In her spare time, she is an avid mountain biker and hiker with several peaks under her belt including: Mt. Whitney, Mt. Kilamanjaro and Mt. Everest base camp.

Kristell Mazzuco
Production

Kristell Mazzuco is an award-winning producer, specializing in the management of meetings, and large-scale productions for major corporations. Kristell brings the expertise of a 25-year career in management, marketing communications, media design and production; which includes extensive experience with corporate meetings, trade shows, special events and live satellite multi-camera interactive events. Clients include: American Century Investments, NASA, Handspring, American Bar Association, SGI, San Jose Convention and Visitorâs Bureau, Viacom, Novell, IBM, Genentech, Oracle and Greenview Creative. Kristell's outside interests include development of original programming for television, a passion for iTV (interactive television technologies) and working with several non-profit charitable organizations. In her spare time Kristell is also a gourmet cook, an avid water-skier and is in an advanced level of Ikebana (Japanese Flower Making).

Herbert U. Ferrette, II
Consultant

Herb is an award winning editor with 30 years experience in the communications industry. He is experienced in film, video and multimedia formats for the broadcast, corporate and educational fields. He's a seven-time Regional Emmy winner and has been nominated several times for the National Emmy for documentaries and news programs. He's also edited and managed post-production for some of the leading producers in the Bay Area. While on staff at KQED-TV he's edited programs that have aired nationally on WGBH-TV, Discovery Channel and MSNBC. He has been involved with post-production and the supervision and editing of news and corporate communications since 1982. He holds a Bachelor of Arts in Communicationsfrom Loyola University New Orleans, LA. He's also done graduate work in Educational Technology with an emphasis in Children's programming. Herb is a project consultant for & Associates.

Martyn Larsen Media
Media Planning, Placement & Strategy

Media Planning & Placement Martyn Larsen Media is a full service strategic media planning and buying agency with promotional strengths. MLM's capabilities include: National and regional media planning and buying, guerilla marketing and new media planning and buying and promotion and event marketing. MLA's client list includes AT&T/AT&T Broadband, Webbed, Verity, Cyberbills, Lindeman's, Myprimetime, Preferred Trade.com, Netobjects and The Sharper Image.


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