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• New product launches • Public relations campaigns • Events • Direct marketing • SEO, boost web traffic, articles on blogs and more |
Strategic Planning & Marketing Strategy and planning are often overlooked when companies are busy with day-to-day operations. Having an outside partner to aid you with forecasting, scheduling, planning and implementation can really increase the impact of your marketing and your results.
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Sampling, branding and advertising program for beverage company: Kaiser Permanente 1/2 Marathon 6K Race in Golden Gate Park A full sampling and branding program was developed for a healthy alternative beverage company during Kaiser Permanente’s Annual Thrive 6K race in Golden Gate Park on Super Bowl Sunday. Radio, print advertising as well as banner displays throughout the race course helped position the beverage as a healthy beverage to an active lifestyle audience.
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Sampling, contest and coupon program for grocery retail store at UC Cal Rec Sports student event A bargain brand retail grocery store wanted to boost its sales and awareness with UC Cal Berkeley students. A sampling and coupon program was developed targeted to students. The retailer was exposed to over 30,000 students attending opening day festivities. A contest was developed that resulted in media coverage on KRON-4 and numerous Bay Area newspapers.
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Direct Marketing For Chocolate Company Email program targeted to specific vertical markets for a chocolate company.
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Chocolate company re-brands with new name
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Healthy Drink Mix Branding and Marketing Program New product branding, naming, branding, and point of sale and sales presentations for launch of healthy drink mixes. |
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Specialty food, natural and beverage product launches and PR campaigns New product launches and maintaining stories for brands throughout the year—print, website, blogs, broadcast, social networking sites and more. W Magazine
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Contact: sandra@andassociates-ca.com to learn more Join our blog for marketing tips and to
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